Marketplaces record the IP behind every back-end login: which carrier it belongs to, whether it is home broadband or a datacenter, and whether other stores log in from it too. A dedicated IP settles the last two: one US IPv4 is yours alone, the static kind never changes, and the residential kind runs on home broadband from multiple US carriers, so sites treat it as an ordinary household. You bring your browser and your account; the IP layer is ours.
Why a store back-end needs a fixed IP
When a platform judges whether a store is operating normally, the login environment counts: a login from Los Angeles today and another state tomorrow, or several stores appearing on the same IP, all get noted. A fixed, dedicated IP makes every login look like it comes from the same place and the same household.
A shared exit can't do that. Standard exits are shared with other users and the IP changes with the city, which is fine for browsing and video but not for a store back-end. See shared vs. dedicated.
- One store, one IP: give each back-end its own dedicated IP and never mix them.
- Static: a static IP stays fixed for as long as you renew, and it is held for 3 days after expiry.
- Yours alone: nobody else can use your IP, so no other store can drag yours down.
Residential or datacenter
Both are dedicated US IPv4s; the difference is who the IP belongs to. A residential IP sits under home broadband from a US carrier, and the carrier is shown when you order; a datacenter IP sits under a US datacenter, across many states and cities. Store back-ends and seller accounts, where "does this look like a real person" matters, take residential. ERP systems, listing tools and server allow-lists, where only "fixed" matters, take datacenter.
| Item | Datacenter | Residential |
|---|---|---|
| From, per month | $9.99 | $29.99 |
| Type | Static, never changes | Static, or dynamic (rotates daily) |
| Source | US datacenters, many states and cities | home broadband from multiple carriers |
| Bandwidth | 50M / 100M / 300M / 1000M, four tiers | 50M / 100M / 300M / 1000M, four tiers |
| Devices at once | 2 per IP | 2 per IP |
| Pick an IP | $4.99 each, within 7 days of payment | Static only, $4.99 each |
| Change IP | $1.99 random, $4.99 hand-picked | $1.99 random, $4.99 hand-picked; dynamic rotates daily for free |
| After expiry | IP held for 3 days; renew to keep it | IP held for 3 days; renew to keep it |
Residential also comes in a dynamic kind that rotates once a day within the same area and carrier; it can't be picked or swapped. It suits product research and browsing competitor pages, anything not tied to an account. Stores and seller accounts take static.
How to keep it steady
The IP is one part of your login environment; the browser, account details and your own habits are up to you. Here is what we suggest on the IP layer.
- Never log several stores in on one IP. Buy one IP per store; volume discounts apply in one order: 3% off from 5, 5% off from 20, 8% off from 50.
- Up to 2 devices online per IP, separate from the Standard device limit; when the limit is reached, the earliest-connected device is signed out.
- Avoid frequent swaps. Swaps are charged ($1.99 random, $4.99 hand-picked) and the old IP is reclaimed the moment you swap.
- Renew before expiry. Auto-renew is on by default and charges your balance before the due date; the IP is held for 3 days after expiry, and renewing within that window keeps it.
- Several devices: each device picks its own IP in the app; you can also export a subscription link from the IP's details in the dashboard and import it into other software.
How to buy, and how soon it works
Sign up, then buy dedicated IPs in the dashboard; no Standard plan is required. Purchases activate immediately and are non-refundable, so settle the type and quantity first.
- Pick the type: residential (static or dynamic) or datacenter, then a bandwidth tier (50M / 100M / 300M / 1000M) and a quantity.
- Pick your own IP or not: tick "pick an IP" on a static IP for $4.99 each and choose from the list within 7 days of payment; leave it unticked and one is assigned the moment you pay.
- Term: 3 / 6 / 12-month terms are 5% / 10% / 15% off, and renewals cost the same as a new purchase.
- Connect: select the IP in the app, or export the subscription link from the IP's details and import it into the software you already use.
Managing several stores
Each dedicated IP is listed separately in your dashboard with its own data, expiry date and auto-renew switch, so keep one per store; several can be renewed at once from Renewals. Details are in the dedicated IP article in the Help Center.